Our story

Our story

Thrift+ is founded on the belief that charity shoppers deserve the same quality shopping experience as regular shoppers. In fact, they deserve better!

Our founder, Joe Metcalfe, left his job in 2014 with the mission of bringing charity shops online. In 2015, he built & launched the UK's first Click & Collect app for high street charity shops.

Since then, he has been working to create a service that encourages high quality donations by offering convenience & rewarding generosity.

The vision is to create the single best destination to shop for second-hand clothes. By bringing online charity shopping up to the same level as Amazon and Asos, we can make it a truly unstoppable force for good.

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